As the 2nd most visited domain in the world, it's no surprise creators flock to YouTube.

With 2 billion monthly active users, YouTube is merely beaten in popularity by its parent visitor Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a successful YouTuber.

But what is a YouTuber, how much does a skillful 1 earn and how can you become one? That's what nosotros're most to detect out.

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What is a YouTuber?

A YouTuber is a person who produces content for the video sharing platform YouTube. For some, it'due south a hobby – something they do to share their expertise, network and accept fun. For others, it's a full-time job that pays the bills and and so some.

You might call yourself a YouTuber if y'all regularly mail content to the platform or earn a living from your video content.

In 2021, the term "YouTuber" is synonymous with multi-millionaire unboxers, toy reviewers and more. But not every YouTuber brings home the big bucks. Which begs the question…

How much money do YouTubers brand?

There are no hard-and-fast figures for how much YouTubers brand, on average, because there's no such a thing as an average YouTuber.

YouTubers make money in many ways. A successful YouTuber might earn money from:

  • Advertising – joining YouTube'due south partner plan
  • Affiliate sales – becoming an affiliate partner
  • Merchandise – selling their own merch similar mugs, T-shirts and toys
  • Crowdfunding – joining a site like Patreon or using online tipping services
  • Licensing – licensing their content to the media
  • Sponsorships – creating sponsored content for brands

Every bit it stands, all height-earning YouTubers apply more than than i of these methods to make coin from their video content.

2020's top-earning YouTubers include 9-year-onetime Ryan Kaji, who netted 29.5 million USD in a single twelvemonth playing with toys, and apprentice stuntman, MrBeast, who turned over a respectable 17.v million USD.

But, it'southward important to note that Ryan'southward income includes profits from over 5000 branded toys and MrBeast has a long list of corporate sponsors.

If we only consider income from YouTube's Partner program, YouTube content creators earn an average of $eighteen per 1,000 views. Meaning, a YouTuber getting 100,000 views per calendar month would brand a very minor wage of 1,800 USD.

How to become a YouTuber in ten steps

But allow's not get ahead of ourselves. You'll have enough of time to think about how to brand money from YouTube once you're upwards and running.

Let's backtrack a little and encompass how y'all can kick off your new career equally a professional YouTuber.

ane. Pick a niche

All successful YouTubers have a niche.

A niche is your area of expertise. It'south the topic of focus for all of your video content, and it can be literally anything.

Don't believe me? Take a look at these three unlikely YouTube stars for inspiration.

Unbox Therapy

This uber-specialized YouTuber creates unboxing content. That is, unboxing and reviewing new products like phones, gaming tech and other consumer items.

Google Pixel unboxing content

With 18.1 1000000 subscribers, Unbox Therapy is a peak three unboxing aqueduct on YouTube (yep, in that location are many). And one of the biggest channels on the platform, catamenia.

VocĂȘ Sabia?

This Brazilian duo creates 'random facts' content. Their most pop videos include "10 deaths caused past video games" and "Disney'south x biggest secrets."

VocĂȘ Sabia? random facts content

To date, they've racked upwardly 41.2 one thousand thousand subscribers from beyond the world.

FunToys Collector Disney Toys Review

This one-woman show makes videos about opening and playing with toys. Her most pop slice is a nine-minute video showing her making Disney princess dresses from sparkly Play-Doh. And it has topped 599 meg views.

FunToys Collector Disney Toys Review

In 2021, the channel reached 11 million subscribers.

2. Define your "why"

Your niche can be anything, but you need to exist clear about why you lot're making that kind of content. When yous have a articulate reason, you tin can:

  • Narrow your focus and stay on track when you're creating.
  • Save time and free energy when you're researching trends.
  • Be clear about what people will get when they subscribe to your aqueduct.

Permit's think dorsum to those unboxing videos. Near unboxers aren't creating content simply for lols. They say they provide honest reviews about products consumers desire, which helps them make better buying choices.

And so, fifty-fifty if you only want to become a YouTube star to make coin, it'due south important to piece of work out the purpose behind the content you lot want to create.

iii. Know your audience

Once you decide what content you'll make and why, you need to go to know your target audition.

Ask yourself:

  • Who would watch my videos?'
  • How sometime are they?
  • What kind of task do they have?
  • At what time of the day will they be watching videos?
  • Why are they watching them?
  • What do they gain from watching them?

Questions similar these assistance you build what's chosen an audience persona. An audience persona is a character y'all create that represents the characteristics of your ideal viewer.

Give them a proper name, a job, motivations and a salary. Because when you bring them to life, you'll better understand who your content is "talking" to and you'll be better able to meet their needs with your videos.

four. Know your contest

Your content sweet spot is somewhere between "tried and tested" and something original. In other words, you need to know what already works well in your niche and what you lot tin can do to stand out from the crowd.

To find out what already works, accept a expect at your competition. Find the top 10 YouTubers in your niche and look for similarities and differences in how they do things.

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Become the free guide right at present!

They might use similar:

  • Video furnishings (e.g. visual effects and sound effects)
  • Video formats (e.chiliad. Q&A, good interview, storyline)
  • Locations (eastward.grand. studio, outdoors, on set)
  • Sets (e.g. at abode, workplace, designed set, animated)

But they'll probably differ in their branding, presenting styles and more.

For example, Aqueduct Crawly and Jeremy Jahns are both popular moving-picture show review channels on YouTube channels.

Both have over a million subscribers and review movies by showing clips of the moving-picture show in question alongside commentary. Merely the similarities end there.

Channel Crawly features a range of reviewers who review films (new and old) and shows, including live action and cartoons.

Video backdrops range from dwelling house role to your classic movie man-cavern. And the reviewers are generally comedic.

Channel Awesome and Jeremy Jahns film reviews channel

On the other hand, Jeremy Jahns is a one-man show and reviews but the latest releases across film and TV.

He near exclusively uses a branded crimson-screen properties and, while he is funny, he takes a more analytical approach to reviews.

Jeremy Jahns film critic

What does this tell you near how to get a successful YouTuber? You demand to know what works and how yous'll tweak information technology to create your manner.

v. Create a YouTube Channel Page

When starting a YouTube channel, it might be tempting to skip all of the above and go straight to setting upwards your Channel Page, don't!

Your Aqueduct Folio is like a storefront. It needs to suit your style and exist tailored to your audience. Finding your niche, defining your "why," knowing your audience and understanding your contest volition all aid y'all create a seamless Aqueduct feel.

Now is the fourth dimension to create your brand. You'll need a:

  • Channel name
  • Logo
  • Imprint paradigm
  • Colour scheme

At the very least. Then, you can use these assets to create your YouTube Channel Page by following these simple steps.

Create a Google account

Since Google owns YouTube, you need a Google account to get a YouTube account. So, head over to Google and enter some bones details.

create your Google account

Create a YouTube account

A YouTube account is included in your Google business relationship bundle. But you still need to prepare a Channel.

To do it, go to your YouTube account folio on YouTube.com and click Create a Channel. Simply enter your brand name and you're in!

create Channel on YouTube account page

Customize your Aqueduct Page

You can customize many features of your Channel page, including your name, logo, page banner and About info.

To blueprint a folio that hooks, check out these gratuitous YouTube channel art templates, and make sure you:

  • Complete your Aqueduct description (a.1000.a. the About department)
  • Apply consistent branding
  • Add a logo or loftier-quality headshot
  • Include contact information

All successful YouTube channels do the above. And that's regardless of niche. For case, let's take a wait at Larn Your Land, a 345,000 subscriber-strong aqueduct that helps people connect with nature.

The logo, on-topic banner epitome and consistent video thumbnail graphics requite Learn Your Country's Channel Page a professional feel. Which is more likely to reel in subscribers.

Learn Your Land professional channel page

6. First a content calendar

A content calendar, or social media calendar, is an overview of your upcoming social media posts.

Information technology might be organized in a spreadsheet, a Google calendar or an interactive social media management dashboard like Hootsuite. And you'll use information technology to schedule and shop information about your content.

Aim to plan your content at least a month in advance. This might sound like a large hill to climb, just it's actually much easier than creating content ad hoc.

For one, because you don't wake upwardly each forenoon thinking, "what am I going to post today?" And for ii, because you can be more consistent and more focused when you have a broader overview of your content output.

seven. Schedule videos in advance

Remember that audience persona we talked nearly before? Here'south where information technology comes in actually handy.

If you know who your viewers are, you can observe out when they volition be online looking for content — which days of the week and what times of the day.

And then, you can use a tool similar Hootsuite to schedule posts in advance, so they country when your ideal audition is active.

schedule posts in advance via Hootsuite

Source: Hootsuite

8. Utilize CTAs (calls to action)

YouTube rewards channels that keep viewers on-platform by making their videos more prominent in search. In other words, the more than your content keeps people on YouTube, the more YouTube promotes your content to people.

So, encourage your viewers to go along watching your content by including calls to activeness (CTAs) in your videos. You can do this by:

  • Including CTAs in your video scripts
  • Automating side by side actions using features similar playlists
  • Adding cards and end screens to your videos
  • Including links to other popular content in each video clarification

Playlists, cards and end screens are more than advanced YouTube features, only they're easy to get to grips with (run into YouTube'south Creator Academy for instructions).

This is what an terminate screen with a clickable card looks like:

Learn Your Land clickable video card on end screen

nine. Respond to comments

Just like any other social platform, YouTube prioritizes engagement. And so, as you kickoff adding content to your aqueduct, yous need a plan for keeping upwards with comments.

Replying advert-hoc might work at first, merely yous're likely to feel the strain as y'all abound your aqueduct. Using a tool similar Hootsuite can have the pressure off.

10. Promote your channel

In one case you lot've got the basics correct, y'all tin offset promoting your work. The almost successful YouTubers all invest in a piffling self-promotion.

You tin can promote your channel by:

  • Advertizing — a quick and easy win. Only pay YouTube to give your videos a heave in search results.
  • Networking — costless, but first you gotta make friends. And so yous can start creating videos like crossovers, invitee appearances, mash-ups and covers with other YouTubers, and get your face in front of new audiences.
  • Cantankerous-promoting — an easy solution if you lot have a wider web presence. Apply your other social channels, email list or website to tell people nearly your YouTube vids.

Bear Grylls website promo

Source: Bear Grylls

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