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Learn how to start an online store with Shopify

Our robust online store builder makes it easy to sell your products online.

Select a professionally designed theme

We have globally recognized designers on our team including Clearleft, Pixel Union and Happy Cog, who have created over 100 themes for you to choose from.

With both free & premium ecommerce templates available in the Shopify Theme Store, you'll have no trouble finding the perfect corporate image for your business.

Themes available in the Shopify Theme Store

Make it your own

As you're setting up your online store, you have the ability to customize any Shopify theme of your choice using a wide range of settings.

Preview your website in real time to see the changes you make using Shopify's new Theme Settings Editor.

Customize a theme

From the tiniest of details right through to major functions, Shopify's Liquid templating language makes it simple for you modify any aspect of your website.

Any code goes

HTML, CSS — whatever your code, feel free to use it! To get a sense of the possibilities, have a look at what some of our other customers have done with their ecommerce stores.

Use a Shopify Expert

If you're looking for a completely custom design, consider working with a Shopify Expert to start your online retail store. Shopify Experts are preapproved, professional designers, marketers, and developers who can help you take your business to the next level.

Bring your clients to Shopify

As a designer, you understand the hassles associated with design constraints, unreliable hosting and backend limitations.

Shopify bypasses them all! Develop your clients' online store through us for a smoother process from start to finish. Learn more

Building an online store

Make your first sale today!

Yes, it's that fast. Shopify provides you with everything you need to start accepting orders the very same day you sign up.

Simply choose a theme, customize your site, add products and begin processing customers' credit cards right away.

Loads of functionality

Browse through Shopify's wide selection of apps to add practical features to your website quickly and easily.

Our apps can help you improve your marketing abilities, seamlessly manage your online store, enhance SEO and understand consumer buying behaviours — just to name a few.

Insight into your customers

Who is purchasing from you? What are they buying? How can you improve your ecommerce store to reflect their habits? Shopify's admin area gives you the information you need to make great business decisions.

Account creation

Let your customers sign up on your website to make future purchases faster.

Customer grouping

Categorize your customers in the backend of your online store according to purchase history, location and many other fields.

Everything you need in a CMS

Avoid expensive development and design costs down the road.

Gain full control over your entire website through your very own Content Management System that lets you change the navigation, site content, images and so much more.

Blog to your heart's content

Not only does your Shopify plan come with a complete ecommerce platform, but also a blog!

Create consistent and relevant interactions with your customers through regular blog posts of articles, infographics and videos.

Accept credit cards safely and securely

Any payment gateway

We support over 100 payment gateways on Shopify.

If you haven't yet chosen a payment gateway for your online store, select one of our many supported gateways that let you accept cards from all over the world.

Acceptable payment gateways include VISA, Mastercard, American Express, Discover, PayPal, Bitcoin, and gift cards

Fast checkouts

No glitches, hassles or delays — on Shopify, your customers are able to check out with ease.

SSL certificate included

Your Shopify shopping cart has its own 128-bit SSL certificate that comes at no additional charge and has the same level of encryption that large banks use.

Multi currency, tax and language support

You don't need to worry about taxes and currencies because we handle it all on your behalf.

Simply choose your preferences and offer customer checkout in one of more than 50 available languages.

Flexible shipping rates

Choose the shipping strategy that's best for your business. Set up calculated, weight, or price based rates.

Get automatic shipping rates

Show USPS or Canada Post rates at checkout, then print the corresponding shipping label from Shopify. All merchants receive a discount on labels.

We're PCI compliant

Your shop can accept Visa, Mastercard and other major credit cards with complete security thanks to Shopify's certified Level 1 PCI DSS compliancy.

No-limit hosting for your online store

Unlimited bandwidth

We provide unlimited bandwidth so you have no worries about increasing traffic.

No Hassles

When you sign up, we show you exactly how to set up an online store all your own and every time we upgrade our system, your site is updated in real time.

Level 1 PCI compliancy

Have no fear. Your customer data is always secure.

Any domain name

Optimize your brand with a custom domain name purchased through Shopify, use an existing domain name, or take advantage of your free .myshopify.com domain.

Lightning speed servers

Offer your customers quick, worldwide access through Shopify's global servers.

Spread the word

SEO your online store

We want your customers to find you on the web, which is why we support search engine optimization best practices including H1 tags, title tags and meta tags.

To make sure newly added products and pages are reflected in the search results, Shopify automatically generates sitemap.xml files for your online store.

Web browser showing relevant searches for designer tees

Coupons & discount codes

With the Shopify and Advanced Shopify plans, you can take advantage of Shopify's coupon engine to promote your business through attractive discount codes and coupons.

Offer attractive savings to your customers by dollar amount, percentage amount or even through shipping deals.

Go social

Any theme you choose from Shopify can be integrated with major social media sites so your customers can share your online store with their personal networks.

Powerful email marketing

Engage your target market through email campaigns.

Free advertising

Benefit from a marketing boost! As a brand new merchant on Shopify, you will receive $100 in Google Ads when you spend just $25.

Detailed analytics

A good business owner must understand their online store. Gain incredible insight into your performance through Shopify's built-in analytics features.

We help you easily track your progress over time so you can make better business decisions in the long run.

Detailed analytics to understand the online store

Enter the mobile marketplace

On-the-go customers

For those customers who are always on the go, your Shopify plan includes a free, built-in shopping cart for mobile commerce. Your customers can browse and make purchases from their mobile phones no matter where they are.

To make sure newly added products and pages are reflected in the search results, Shopify automatically generates sitemap.xml files for your online store.

Eye-catching mobile themes

You want your website to look just as good on a mobile phone & tablet as it does on a desktop.

Choose from a wide selection of free and premium professionally designed ecommerce templates in the Shopify Theme Store.

Be a mobile business owner

Manage your store right from your mobile when you're out of the office.

Through your iOS device you can see product details, orders, customer data and even sales statistics.

The Shopify mobile app on iPhone and Android smartphones

Around-the-clock support

Measurable results

Shopify's customer service standards are high. We're constantly checking in on how we're doing by asking you to rate your experience after every interaction you have with us. Check out our ratings today!

Helpful tutorials

Learn how to manage your online store with Shopify Guides. Go through easy-to-follow tutorials to effortlessly make a wide range of changes.

Get answers fast

Visit the Shopify Help Center to find detailed, step-by-step answers to frequently asked questions.

Theme & API assistance

Get all the information you need on Shopify's templating langauge, Liquid, and APIs for app development.

This documentation is thorough and includes illustrative examples that make it easy to follow along.

Open discussion

Connect with other Shopify users anytime to discuss everything from selecting a theme or integrating a payment gateway, to developing marketing strategies and optimizing your online store.

Support team of seven people standing beside each other

Learn more about starting an online store

  • You can create an online store with Shopify with just a few steps. Here's how:

    1. Start a free trial of Shopify
    2. Add the products you want to sell
    3. Create key pages for your store
    4. Pick a theme and customize your online store
    5. Customize your shipping settings
    6. Configure your tax settings
    7. Set up your payment gateway and payouts
    8. Prepare your store for launch
    9. Launch your store

  • You can set up and start selling from your online store with Shopify in a matter of minutes. Sign up for the free trial, launch with one of the available themes and templates, and you're ready to make your first sale.

  • Shopify has different pricing tiers for each of their plans, starting at $9.00 USD/month. Here's how it breaks down:

    • Shopify Lite: $9.00 USD/month; 2.4% for in-person transactions
    • Basic Shopify: $29.00 USD/month; 2.9% + 30¢ for online transactions; 2.7% for in-person transactions
    • Shopify: $79.00 USD/month; 2.6% + 30¢ for online transactions; 2.5% for in-person transactions
    • Advanced Shopify: $299.00 USD/month; 2.4% + 30¢ for online transactions; 2.4% for in-person transactions
    • Shopify Plus: starts at $2,000/month

    Shopify POS Pro is available as an add-on for an additional $89/month.

    Shopify includes all website hosting, so there are no additional hosting fees. All plans offer a 14-day free trial.

  • If you want to be successful in ecommerce, you should sell products that meet a consumer demand and generate healthy profit margins. For entrepreneurs just starting out with selling online, you can try print-on-demand products or dropshipping. Both of these options require little risk, as a third party handles inventory and fulfilment for you.

  • Yes, when you build your online store on Shopify, it will be optimized for mobile users. The Shopify Theme Store has tons of great free and premium mobile themes. Every Shopify theme comes with a free mobile commerce checkout so your customers can purchase from anywhere.